build a business you love that runs itself:

Join Summit by LanternWay if you want coaching for founders who want Time, Clarity, and Control again.

Summit is tactical business coaching program for serious business owners ready to systematize, simplify, and scale:

Weekly Live Coaching
Strategic Business Tools
Proven Results from 500+ Clients
Personally Led by Marcel Wasserman
No Courses. No Fluff. Just Transformation.

why summit:

Our founder, Marcel Wasserman, knows firsthand how terrifying and lonely business can be. After years of sleepless nights, endless problem-solving, and personal hardship, he discovered the answers to a fulfilling and successful business life. With a heart full of love for his fellow entrepreneurs, Marcel created Summit to share these discoveries, so you can walk the path to success without enduring the failures he once did.

With over a decade of experience working with business owners, Marcel has seen what works and what doesn’t. His background as a licensed financial and investment advisor has given him rare insight into the lives of wealthy individuals who retired unhappily, and others with far less who found true fulfillment. This real-world experience culminated in the LanternWay methodology—a pathway designed to help you avoid common pitfalls and find true success.

the big lie: "business is complicated"

Many believe business is complicated, but that’s just an excuse for not putting in the time to learn how it truly works. The truth is, business is simple—predictable, repeatable, like engineering. The real challenge is that as a business owner, you are often too close to the problem to see the solution. Even when the solution is clear, you need accountability and a game plan to implement it effectively.

how summit works:

In Summit, we illuminate the path forward. You’ll be guided step by step to create your ideal destination map, followed by a precise action plan modeled after precision military strategy. But more importantly, you’ll learn how to think through your business challenges independently, becoming empowered to create lasting success.

Summit provides personalized, hot seat coaching where you receive 100% attention to tackle your unique issues. You’ll do this alongside a group of high-level business owners, creating accountability and clarity as more perspectives help resolve your challenges faster.

accelerated learning:

Unlike universities that can take years and cost tens of thousands of dollars, Summit offers an intensive, focused approach that delivers the equivalent of years of learning in just weeks or months.

You’ll implement essential elements of business success—correct pricing, streamlined processes, financial strategy, marketing that generates constant leads, and much more. We’ll even help you design tax and corporate structures to de-risk and maximize your profits.

the result

The outcome of Summit isn’t just a thriving business—it’s a balanced, fulfilling life. Through our 8 Buckets of Wealth, we help you balance your attention between finances, business, family, health, community, spirituality, and your own mindset. The result is true fulfillment and happiness, which is why we organize your entire business to support that life.

start the journey . . .

what the summit experience feels like:

This isn’t just about tools and calls.

Summit is an immersive, energizing transformation.

Every week, you show up to a Zoom room with serious business owners.
You bring your toughest challenge — and get coached on it, live.
You leave with a breakthrough, a decision, or a plan — every time.

You’ll feel focused again.

You’ll feel proud again.

You’ll finally enjoy working on your business again.

And that loneliness you’ve carried for too long?

It dissolves — because now you have a group of sharp, committed peers who have your back.

what our clients are saying

Theresa – “From stuck to strategic. My turnover is up. I love my work again.”
Danie – “Despite health challenges, we hit R3M in a month. Life-changing clarity.”
Ruan – “This group shifted my decision-making and wealth strategy.”
Matthias – “Cash flow is stable. Business is structured. Major deals landed.”

you are ready for summit when:

Are a business owner earning above $100k per year.
You are asking questions around making big decisions.
You are able to attend weekly Zoom sessions requrlarly.
You are ready to, and want to invest in yourself.

To find out if Summit is right for you, Marcel would like to meet you over a Zoom session first. In this Zoom he will ask you 2 main questions, what is you goal, and what is in the way of that goal. This process in itself is theraputic. See you on the other side.

book a personal zoom below...